A federal judge in Virginia will hear opening arguments today in a case that pits Geico against Google. Geico, an auto insurer, sued Google in May for trademark infringement. By allowing competing insurance companies to buy ads linked to searches for "Geico" and "Geico Direct," Geico asserted, Google directs Web surfers seeking Geico to its competitors' sites.
[Court Case Pits Google and Geico, New-York Times, Dec. 13, 2004].
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