July 21, 2004

Domain names = index of popularity?

"It has been reported that David Beckham has 111 registered domain names in his name. With the significant amount of media attention he has attracted following his arrival onto the international football stage during Euro 2004, Wayne Rooney has been quick off the mark and already registered his name in 10 different domains. These footballers, along with all other European sports people, celebrities and brand owners should be preparing themselves for the launch of the new top level domain, the .eu domain name, and considering how it may be used as part of their brand protection policies."

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