Trademark holdes have learnt from experience that they'd better register domain names corresponding not only with their sign, but to similar forms to avoid typosquatting. And some of them even register domain names such as theirtrademarksucks.com, solely to prevent others from doing it! (and it doesn't always work, as Verizon experienced).
Sucks means something in English, but not in French. It is then strange to discover that Wal Mart Stores registered the names sams-clubfrancesucks.fr and samsclubfrancesucks.fr.