Defendant’s use of the EVISA mark weakens the ability of the VISA mark to identify its respective goods and services because internet users who enter the domain name evisa.com are not brought to Plaintiff’s website. Rather, they are brought to Defendant’s language services website, which makes use of the VISA trademark with only an added “e.” As noted, the use of an “e” before a trademark is commonly used to denote the online version of a business. Thus, internet users entering the
domain name would find, in that instance, the Visa mark does not correspond to its payment card services. This dilution therefore reduces the capacity of the VISA mark to identify the goods and services of its owner.
January 11, 2008
US: Adding an 'e' before a trademark in a domain name is dilution
Defendant was using evisa.com. Visa International Service Association sued and won:
Posted by CM at 11:08 AM