November 16, 2004

Viral agency steals Ogilvy & Mather UK domain name

Adrants: "Viral advertising agency ASABAILEY has placed a well-aimed left hook on the chin of O&M, by scooping up for £4.95.
Is this underhanded, cheap attack from the viral team, or is O&M and other agencies, fair game for a stunt such as this? What was the team trying to prove? If it was to make a big established ad agencies look outdated – it worked. ASABAILEY teases the agency even more with a little ad that reads, "If you understood the modern brand...'d understand how to protect it."

[Spotted by Fred]

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