Chinese athletes won more gold medals in Athens... and some Chinese firms try to earn gold too: they register domain names featuring the names of China’s Olympic champions. Duli.cn and Wangyifu.cn have already been registered.
In order to protect the names and interests of the athletes, the China Internet Network Information Center declared it would offer the champions "their" domain names. Another victory for them!
As of today, such domain names had to be reserved by the General Administration of Sports on behalf of the athletes themselves.